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23.02.2011 08:09 - Ads in the U.S. are about to overtake those in the print editions, according to consulting firm PricewaterhouseCoopers.
Автор: zaw12929 Категория: Политика   
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 Ads in the U.S. are about to overtake those in the print editions, according to consulting firm PricewaterhouseCoopers.    According to the analysis and forecasts for media development for 2010 to 2014 in 2009 for online advertising (not counting ads on mobile phones) are invested 24.2 billion dollars. The total amount for ads in newspapers in the U.S. last year has plummeted by 28.6 percent to 24.82 billion dollars and is expected to fall to 22.3 billion dollars by 2014    Experts calculate that of " PricewaterhouseCoopers" in the same period the volume of ads in the online editions will increase to 34.4 billion dollars.    According to experts, David Silverman This explains the proliferation of broadband. In 2005 34% of U.S. households had a broadband, but are now already 64%. As a catalyst for this process specialists emphasize the growing supply of service "triple-play" (cable TV, internet and telephone).    According to forecasts mobile ads is expected to quadruple from 414 million dollars last year to 1.6 billion in 2014, thanks to the rapidly growing number of smartphones and the development of mobile networks  



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Автор: zaw12929
Категория: Политика
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